{"title":"PURE NUTRITION","description":"","products":[{"product_id":"pure-performance-race-ready-magnesium-90-capsules-2","title":"Pure Performance + Race Ready Magnesium 90 Capsules","description":"\u003cstrong\u003ePURE - PERFORMANCE PLUS MAGNESIUM CAPSULES\u003c\/strong\u003e\u003cbr\u003e\u003cbr\u003eDiscover the transformative benefits of PURE Performance + Race Ready Magnesium, a high-quality, bioavailable magnesium bisglycinate in a convenient capsule form, specifically formulated to support healthy muscle function and relaxation after exercise and supports the body during times of stress.\u003cbr\u003eMagnesium bisglycinate is the gold standard in magnesium and delivers \u003cstrong\u003e120 mg of elemental magnesium per capsule\u003c\/strong\u003e. It is well known that it is a comprehensive solution for overall well-being and renowned for its superior bioavailability, magnesium bisglycinate is also gentle on the stomach, making it an excellent choice for a daily supplement.\u003cbr\u003e90 capsules. Hasta certified product.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eIngredients per Capsule:\u003c\/strong\u003e\u003cbr\u003eMagnesium bisglycinate 800 mg (120 mg elemental magnesium), encapsulating aids.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eNuritional Info:\u003c\/strong\u003e\u003cbr\u003eDietary Supplement.\u003cbr\u003ePrecautions: Always read the label and use as directed. If you are on any medication, please consult with your health professional before taking this product. Vitamins and minerals are supplementary to and not a replacement for a balanced diet.\u003cbr\u003eTake up to 3 capsules daily or as required.","brand":"Pure","offers":[{"title":"Default Title","offer_id":41758778916960,"sku":"FP_37184","price":45.99,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0616\/5541\/6928\/files\/MediumProduct_JJGBWAkernel_796856_8ff0c4ae-7d28-4b22-b708-3599cacdbcc2.jpg?v=1743886813"},{"product_id":"pure-camelbak-podium-bottle-4","title":"Pure Camelbak Podium Bottle","description":"\u003cstrong\u003ePURE - PODIUM BOTTLE\u003c\/strong\u003e\u003cbr\u003eThe premium quality PURE CamelBak Podium redefines the bike bottle with a high flow rate and self-sealing cap.\u003cbr\u003e- Innovative, self-sealing Jet Valve eliminates splatters and spills\u003cbr\u003e- Lightweight, easy-squeeze bottle delivers the right flow to quench your thirst\u003cbr\u003e- Wide-mouth opening is easy to fill with ice and fluid and simple to clean\u003cbr\u003e- 100% free of BPA and BPS\u003cbr\u003e- TruTaste polypropylene with HydroGuard\u003cbr\u003e- Removable nozzle for easy cleaning\u003cbr\u003e- Positive lockout for leakproof transport\u003cbr\u003e- Perfect for PURE Electrolyte hydration drinks","brand":"Pure","offers":[{"title":"Clear \/ 710ML","offer_id":41773322633312,"sku":"FP_37181","price":21.99,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0616\/5541\/6928\/files\/MediumProduct_GDFQBUkernel_848013_ea94c656-5061-4572-bda8-0408eed84db3.jpg?v=1744405426"},{"product_id":"pure-endurance-beet-150g","title":"Pure Endurance Beet 150G","description":"\u003cstrong\u003ePURE Beet Endurance 150g Pouch\u003c\/strong\u003e\u003cbr\u003ePURE Beet Endurance powder contains high amounts of naturally occurring nitrates which scientific studies* have shown to assist with improving power and endurance in athletes. If you're looking for a natural sport supplement to assist in your sport or exercise then PURE Beet Endurance Powder may help give you an edge against the competition.\u003cbr\u003eCombined effects may have a positive impact, whether it involves low-intensity or high-intensity effort, to perform at a higher intensity over shorter durations, or improve endurance over longer durations. So it is ideal for a wide range of sports activities.\u003cbr\u003ePURE Beet Endurance powder is suitable for both men and women and is a 100% natural beet powder nutritional supplement. Actual performance and\/or benefit results will vary between individuals.Advantages of PURE Beet Endurance Powder\u003cbr\u003e- High in nitrates - scientific studies shown to assist with improving power and endurance in athletes.\u003cbr\u003e- Nitrates help to reduce blood pressure at rest\u003cbr\u003e- Reduce energy and oxygen cost of exercise\u003cbr\u003e- When taken in the days prior to an event it may assist with overall performance\u003cbr\u003e- Excellent taste compared to other beetroot products, with a slightly sweet taste profile\u003cbr\u003e- Convenient pouch for traveling and easy to consume - just mix with water, juice or smoothies. Or get creative and add to baking!\u003cbr\u003e\u003cstrong\u003eHow to use \u003c\/strong\u003e\u003cbr\u003eSimply mix 3 scoops (included) with 250ml plain water. Consume at least 3 - 4 hours prior to an event and\/or consume for 2 - 5 days prior to your planned event.\u003cbr\u003e\u003cstrong\u003eCan you afford not to be taking PURE Beet Endurance Powder for your next event* \u003c\/strong\u003e\u003cbr\u003eA 2011 study found that men who pre-race consumed 500ml of beetroot juice (40g PURE Beet Endurance powder equivalent) improved simulated 4 km and 16.1 km cycling time-trial performance by 2.8 per cent (11 seconds) and 2.7 per cent (45 seconds), respectively, as compared to when they completed the rides after drinking a placebo.","brand":"Pure","offers":[{"title":"Purple","offer_id":41972443775072,"sku":"FP_3293","price":32.99,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0616\/5541\/6928\/files\/MediumProduct_226823jpg_318344.jpg?v=1749273040"},{"product_id":"pure-recovery-powder-200g-blackcurrant","title":"Pure Recovery Powder 200G Blackcurrant","description":"\u003cstrong\u003ePURE Blackcurrant Recovery 200g Pouch\u003c\/strong\u003e\u003cbr\u003ePURE Blackcurrant Recovery powder is made with real New Zealand blackcurrants which are naturally high in anthocyanins. Scientists have found that anthocyanins from blackcurrants can help support and enhance aerobic performance, and can assist with increasing blood flow and power output. Increased blood flow can result in faster clearance of waste products during and after exercise.\u003cbr\u003eIn addition to sports recovery benefits, the use of PURE Blackcurrant Recovery powder is also beneficial for everyday health \u0026amp; wellness.\u003cbr\u003eEach 200g pouch of PURE Blackcurrant Recovery powder contains 33 serves (serving size is 1 heaped teaspoon).\u003cbr\u003e\u003cstrong\u003eSUGGESTED USE\u003c\/strong\u003e\u003cbr\u003eFor general wellbeing mix 1 heaped teaspoon with water, juice or smoothie and mix well in a glass or shaker. Try it hot or cold!\u003cbr\u003eFor sport \u0026amp; exercise mix 1 heaped teaspoon with water, juice or smoothie at least 1 hour before and 1 hour after exercise. Mix well in a glass or shaker.\u003cbr\u003e Advantages of PURE Blackcurrant Recovery Powder\u003cbr\u003e- 100% New Zealand blackcurrants - each 200g pouch is equivalent to over 1kg of fresh blackcurrants\u003cbr\u003e- Equivalent of over 30 blackcurrants in every serving\u003cbr\u003e- Supports muscle recovery and performance\u003cbr\u003e- Supports cardiovascular and immune function, brain function and eye health\u003cbr\u003e- Anti-inflammatory properties\u003cbr\u003e- 212mg of anthocyanins per serve\u003cstrong\u003eWhat are anthocyanins*\u003c\/strong\u003e\u003cbr\u003eAnthocyanins cause the dark purple colour in blackcurrants. Anthocyanins are water soluble plant pigments that protect plants against strong UV light by absorbing certain wavelengths and preventing cell DNA damage. Anthocyanins also bind free radicals which develop with plant stress.\u003cstrong\u003eWhy are anthocyanins beneficial for exercise and recovery*\u003c\/strong\u003e\u003cbr\u003eAnthocyanin's are compounds that give the blackcurrants their deep purple colour and have extremely high antioxidant levels. Due to intense UV light conditions, New Zealand blackcurrants are believed to have the highest amounts of anthocyanins of any cultivated food in the in the world","brand":"Pure","offers":[{"title":"Default Title","offer_id":41972475756640,"sku":"FP_3294","price":44.99,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0616\/5541\/6928\/files\/MediumProduct_226821jpg_101425.jpg?v=1750730825"},{"product_id":"pure-electrolyte-hydration-42g","title":"Pure Electrolyte Hydration 42G","description":"\u003cstrong\u003ePURE Electrolyte Hydration\u003c\/strong\u003e is a premium natural electrolyte drink base using real fruit, carbohydrates and electrolytes.\u003cbr\u003e\u003cbr\u003e- Each 42g sachet makes 750ml when mixed with water\u003cbr\u003e- Contains the electrolytes, sodium, potassium, magnesium and calcium\u003cbr\u003e- 5% carbohydrate content\u003cbr\u003e- Not sickly sweet or over flavoured\u003cbr\u003e- Gut friendly formulation\u003cbr\u003e- Made in New Zealand","brand":"Pure","offers":[{"title":"Default Title","offer_id":41972539228256,"sku":"FP_37180","price":3.99,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0616\/5541\/6928\/files\/MediumProduct_TXPKOVkernel_162537.jpg?v=1749273052"},{"product_id":"pure-endurance-formula-500g","title":"Pure Endurance Formula 500G","description":"\u003cstrong\u003ePURE Endurance Formula\u003c\/strong\u003e is a premium drink base specifically formulated with real fruit, carbohydrates, mineral salts and whey protein isolate.\u003cbr\u003e- Perfect for strenuous exercise of 2 hours and over\u003cbr\u003e- Contains the electrolytes, sodium, potassium, magnesium, and calcium\u003cbr\u003e- 4.2% carbohydrate content\u003cbr\u003e- 1g of protein per 100ml\u003cbr\u003e- Each resealable pouch makes 9 litres\u003cbr\u003e- Not sickly sweet or over flavoured\u003cbr\u003e- Stomach friendly","brand":"Pure","offers":[{"title":"Default Title","offer_id":41972654800992,"sku":"FP_37178","price":44.99,"currency_code":"NZD","in_stock":true},{"title":"Raspberry","offer_id":41972654866528,"sku":"FP_3299","price":44.99,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0616\/5541\/6928\/files\/MediumProduct_DQDPFJPAPWBN_565415.jpg?v=1749273065"},{"product_id":"pure-starter-kits","title":"Pure Starter Kits","description":"\u003cstrong\u003ePURE - RACE STARTER PACK\u003c\/strong\u003e\u003cbr\u003eThe Race Starter Pack contains the complete package to hydrate and fuel for 2-3 hours. Includes: \u003ca href='\"https:\/\/puresportsnutrition.com\/collections\/pure-electrolyte-hydration-range\"' rel='\"noopener' noreferrer target='\"_blank\"'\u003ePURE Electrolyte Hydration\u003c\/a\u003e - a premium natural electrolyte drink base using real freeze-dried fruit, carbohydrates and electrolytes, \u003ca href='\"https:\/\/puresportsnutrition.com\/collections\/fluid-energy-gel-range\"' rel='\"noopener' noreferrer target='\"_blank\"'\u003ePURE Energy Gels\u003c\/a\u003e - a premium natural sports gel using real ingredients for flavour, carbohydrates and electrolytes and the PURE CamelBak Podium - which redefines the bike bottle with a high flow rate and self-sealing cap. A great gift idea for any fitness enthusiast or to lock in your own race-day nutrition. \u003cbr\u003e- 2 x 42g single-serve PURE Electrolyte Hydration sachets (Lemon \u0026amp; Superfruits)\u003cbr\u003e- 2 x 35g PURE Energy Gels ( Espresso + 30mg caffeine \u0026amp; Orange Lemon Lime)\u003cbr\u003e- PURE CamelBak Podium 710ml water bottle","brand":"Pure","offers":[{"title":"Default Title","offer_id":41972739244128,"sku":"FP_37175","price":32.99,"currency_code":"NZD","in_stock":true},{"title":"Clear","offer_id":41972739276896,"sku":"FP_3306","price":32.99,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0616\/5541\/6928\/files\/MediumProduct_FZUZFAKERNEL_942587.jpg?v=1749273074"},{"product_id":"pure-electrolyte-hydration-orange-500g","title":"Pure Electrolyte Hydration Orange 500G","description":"Made from real freeze-dried fruit powder, when you add water you can actually see the real fruit particles in your drink bottle. It has been specifically formulated for use during sport \u0026amp; exercise.\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e- Made in New Zealand with real fruit.\u003cbr\u003e- Not sickly sweet.\u003cbr\u003e- No added colours, flavours or preservatives.\u003cbr\u003e- Gluten free.\u003cbr\u003e- Each 500g pouch makes up to 8.75 litres.\u003cbr\u003e- 33 Serves per pack","brand":"Pure","offers":[{"title":"Default Title","offer_id":41975117381728,"sku":"FP_28761","price":34.99,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0616\/5541\/6928\/files\/MediumProduct_EYDLFSPEH500_753866.jpg?v=1749273185"},{"product_id":"pure","title":"Pure Race Fuel","description":"Race Fuel has been designed specifically for the endurance athlete using the latest research around an emerging power ingredient called Cluster Dextrin. This sports drink aims to deliver the high level of carbohydrates and electrolytes required to increase performance while minimising gastrointestinal distress.\u003cbr\u003e\u003cbr\u003e- High carb - 90g per serve\u003cbr\u003e- Unflavoured to minimise flavour fatigue\u003cbr\u003e- High in electrolytes (sodium, potassium, magnesium, calcium)\u003cbr\u003e- Can be used as a sole source of fuel\u003cbr\u003e- HASTA certified product\u003cbr\u003e- 97.5g sachet contains one serve and 700g pouch contains 7 serves.","brand":"Pure","offers":[{"title":"Raspberry","offer_id":42385312415840,"sku":"FP_47920","price":79.99,"currency_code":"NZD","in_stock":true},{"title":"Tropical","offer_id":42385312448608,"sku":"FP_47919","price":79.99,"currency_code":"NZD","in_stock":true},{"title":"Unflavoured","offer_id":42207515672672,"sku":"FP_32375","price":79.99,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0616\/5541\/6928\/files\/MediumProduct_RVBSDBkernel_165105.jpg?v=1754594559"},{"product_id":"pure-performance-race-fuel-electrolyte-hydration","title":"Pure Performance+ Race Fuel Electrolyte Hydration","description":"Race Fuel has been designed specifically for the endurance athlete using the latest research around an emerging power ingredient called Cluster Dextrin This sports drink aims to deliver the high level of carbohydrates and electrolytes required to increase performance while minimising gastrointestinal distress.\u003cbr\u003e\u003cbr\u003e- High carb - 90g per serve\u003cbr\u003e- Unflavoured to minimise flavour fatigue\u003cbr\u003e- High in electrolytes (sodium, potassium, magnesium, calcium)\u003cbr\u003e- Can be used as a sole source of fuel\u003cbr\u003e- HASTA certified product\u003cbr\u003e- 97.5g sachet contains one serve and 700g pouch contains 7 serves.\u003cbr\u003e\u003cbr\u003ePerformance + Race Fuel - Unflavoured 97.5g sachet","brand":"Pure","offers":[{"title":"Raspberry","offer_id":42385312481376,"sku":"FP_47918","price":11.99,"currency_code":"NZD","in_stock":true},{"title":"Tropical","offer_id":42385312514144,"sku":"FP_47917","price":11.99,"currency_code":"NZD","in_stock":true},{"title":"Unflavoured","offer_id":42207515803744,"sku":"FP_32440","price":11.99,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0616\/5541\/6928\/files\/MediumProduct_CFUOVMkernel_838735.jpg?v=1754594571"},{"product_id":"pure-fluid-energy-gel-50g","title":"Pure Fluid Energy 8 Gel Sample Pack 50G","description":"\u003cp\u003eFlavoured with real fruit and fruit juices and easy to consume. The gels are not sickly sweet (no added fructose) and are light in consistency, making them easier to consume while exercising and racing.\u003cbr\u003e\u003cbr\u003eTry a variety of flavours with the Fluid Energy Gel 8-Gel Sample Pack. Contains 8 x PURE Fluid Energy Gels, flavours will vary depending on stock levels: Apple Cinnamon, Cola + Caffeine, Lemon Lime, Lemon Lime Caffeine,, Mango, Orange, Peach, Pineapple and Raspberry + Caffeine\u003cbr\u003e\u003cbr\u003eDesigned for use during exercise, they contain 25-26g carbohydrates and are a highly practical way to provide a fast energy boost in easy to open packaging. Use 15 minutes prior to activity then every 30-40 minutes during exercise, up to a maximum of 10 servings per day.\u003cbr\u003e\u003cbr\u003eWhy, How Much \u0026amp; When\u003cbr\u003eScience tells us that consuming 30-60 grams + of carbs per hour (even higher in ultra endurance activities), within a session, will enhance performance. Although it may feel early, this should be started in the very first hour, ideally 10-15 min pre start. We generally suggest 1-2 gels hourly on top of your electrolyte hydration but trial this in training and adjust to suit you.\u003cbr\u003e\u003cbr\u003eFluid Energy Gels are designed to provide fast fuel during exercise in a no-fuss easy-to-use way. PURE gels have carbs in the form of maltodextrin, which is absorbed quickly and used as muscle fuel. Most sports gels on the market are hard to consume with their sticky consistency, taste artificial and can be sickly sweet making them difficult to use for long periods while training and racing.\u003cbr\u003e\u003cbr\u003eFluid Energy Gels are more liquid than a traditional gel making them quick and easy to consume on the go.\u003c\/p\u003e","brand":"Pure","offers":[{"title":"Default Title","offer_id":42207518457952,"sku":"FP_33599","price":35.99,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0616\/5541\/6928\/files\/MediumProduct_SBRDIXkernel_345208.jpg?v=1754594714"},{"product_id":"pure-electrolyte-replacement-capsules-80-per-bottle","title":"Pure Electrolyte Replacement Capsules 80 Per Bottle","description":"\u003cstrong\u003ePURE Electrolyte Replacement Capsules\u003c\/strong\u003e are formulated to help maintain your body's electrolyte levels and to help replace minerals lost during sustained strenuous exercise. They are also great in hot conditions when extra electrolytes are needed.\u003cbr\u003e- Contains the electrolytes. Sodium, potassium, magnesium and calcium\u003cbr\u003e- 80 capsules per bottle\u003cbr\u003e- Tasteless vegan capsules\u003cbr\u003e- No added carbohydrates","brand":"Pure","offers":[{"title":"Default Title","offer_id":42207526191200,"sku":"FP_37179","price":44.99,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0616\/5541\/6928\/files\/MediumProduct_HPBVFXPERCJP_924480.jpg?v=1754595284"},{"product_id":"pure-soft-bottle","title":"Pure Soft Bottle","description":"Rep the PURE brand on your adventures with the PURE foldable 250 ml soft Bottle, perfect for hydration on-the-go and to fit in your running vest.","brand":"Pure","offers":[{"title":"Black \/ 250ML","offer_id":42858621534304,"sku":"FP_52220","price":14.99,"currency_code":"NZD","in_stock":true},{"title":"Clear \/ 500ML","offer_id":42858621567072,"sku":"FP_43825","price":19.99,"currency_code":"NZD","in_stock":true},{"title":"Clear \/ 250ML","offer_id":42858621599840,"sku":"FP_52221","price":14.99,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0616\/5541\/6928\/files\/MediumProduct_TPYKNEkernel_169176.jpg?v=1781042791"}],"url":"https:\/\/missioncycles.co.nz\/collections\/pure-nutrition.oembed","provider":"Mission Cycles","version":"1.0","type":"link"}